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2016 Mobile Ad Summit
Saturday
, 
July
 
30
 at 
7:00pm
 
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Co-Creating the Future of Our Cities: Homeless to Homebound
Saturday
, 
July
 
30
 at 
7:00pm
 
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A facilitated networking experience to spur collaboration for events and campaigns that can be held during the National Hunger and Homeless week November 12-20th.

Impact Hub Los Angeles invites you to a night of intentional networking and working groups centered around the four pillars driving the homeless to homeward bound journey; Safety, Connection, Housing, and Community Integration. Participates will be prompted to think about how we can better align resources, collaborate, raise awareness and drive action towards helping the most vulnerable population in the city. The National Hunger & Homelessness Awareness Week provides a platform to showcase the efforts of passionate activists, professionals and organizations in Los Angeles who are continuously working to improve the quality of life for all the city's residents. 


Join us and connect with like minded entrepreneurs, organizations and professionals and identify ways to collaborate on events/initiatives/showcases during The National Hunger & Homelessness Awareness Week.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


Impact Hub Los Angeles is a community hub/ co-working space with nearly 300 members made up of socially conscious professionals, entrepreneurs, civic leaders, non-profit leaders, consultants and artists all working on addressing the most critical issues facing our city. Our network includes over 20,000 members in 93 Impact Hubs spread across five continents.


About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

Globally connected, locally rooted

OUR NETWORK


From Amsterdam to Johannesburg, Singapore to San Francisco, we are a rapidly expanding, diverse global network of over 20,000+ members in 93 locations.


Another world is happening and you’re invited to take part in it. What began as a single Hub in London in 2005 has evolved into a global network of people taking action towards a single purpose: impact. Step into any one of our Impact Hubs around the world and experience a unique combination of people, spaces and programs that inspire and empower people to realize enterprising ideas for sustainable impact. Although each local Impact Hub has their own unique community, Impact Makers from around the world come together on a global scale to share stories, aspirations, and accomplishments that celebrate our collective impact.


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